Google Ads for Real Estate your Ultimate Guide.

Let’s first understand the basics of Google ads and PPC advertising  

What is PPC? 

Pay-per-click (PPC) is a digital advertising strategy where advertisers pay fees when their ads are clicked by users. PPC marketing advertising is a crucial element of digital marketing strategy as it helps in delivering traffic to websites, driving sales, and generating leads. PPC ads appear on search engines and other platforms like YouTube and other online platforms, allowing businesses to reach quality audiences and decrease their advertising costs. PPC advertising is the most valuable tool for businesses that are looking to enhance their online presence and attract quality customers. it is now one of the best ways to drive traffic to the website which automatically results in better real estate marketing. 

What are Google ads for real estate and how does it help in lead generation? 

Google Ads is an online advertising platform, and it is a leading platform in the PPC advertising model. Google ads allow businesses to display ads on Google search engine results page. In Google ads, advertisers bid on keywords and then pay for each click on their ads. It is an effective way for businesses to reach quality audiences, increase their visibility, and drive lead generation. 

It is a powerful tool for businesses like- restaurants, real estate, brokerages, etc. 

 

There are majorly 5 types of Google Ads  

1) Search Ads  

It is a text-based ad that appears on Google search engine results pages. It is designed to display when a user searches for a specific keyword, product, or service which they want. The search ad can connect businesses with the users who are searching for solutions. You can use search ads with the platform's help like Google ads. Google ads enable advertisers to set their campaign budget, and target demographics based on gender, age, and income. Advertisers can also track the performance of their search ad campaigns. This search ad approach helps businesses to reach quality audiences and increase the chances of conversions.

 

 

2) Display Ads  

Display ads include images banners and other elements that are too shown on thousands of websites over the internet.it is a type of visual advertisement that appears on websites, apps, and social media platforms. The main purpose of this ad is to increase brand awareness, attract quality customers, and drive clicks to a website or landing page. Advertiser uses display ads to showcase their product and brand message to a wider audience. Remember if your primary goal is to drive user action such as clicks, or conversion CPC is a suitable choice. And if you’re primary goal is to increase brand awareness and visibility CPM is the right choice CPM you pay for every thousand impressions. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3) Video Ads  

Video ads are displayed on YouTube in video format. This type of video ad is displayed to users when they watch a YouTube video. It is usually displayed during the video or at the start of the video or shows up in search results on YouTube. 

Video ads come in various formats, each designed to cater to different goals and audiences. Here are some common types of video ads.  

 

 

 

 

Skippable in-stream ads  

Non-skippable in-stream ads  

In-feed video ads  

Bumper ads  

Outstream ads  

How it displayed  

Users have the option to skip ads after 5 seconds. If the user chooses to skip the ads, advertisers aren’t charged.  

In-feed ads usually appear within the user content feed and are shown to users who are in the searching phase.  

In Non-skippable ads, viewers are required to watch the entire ad without the option to skip after a certain duration. 

Bumper ads are a Non-skippable video ad format typically six seconds or less.  

It is a type of video ad format that displays outside of video content. It is designed to display within articles, websites, or mobile apps. 

Maximum video length  

No max length  

(Recommended less than 3 minutes ) 

15-30 seconds  

No max length   

6 seconds  

No max length  

Can remarket to viewers? 

Yes  

Yes  

No  

No  

Yes  

Where does it serve? 

YouTube videos and GVP  

YouTube videos, GVP  

YouTube home feed, YouTube search 

Youtube videos, GVP 

GVP  

 

4) Shopping Ads  

Shopping ads are mainly for e-commerce businesses to promote their products. in shopping ads product images, prices, and details for that specific product are displayed which leads to drive sales. 

Shopping ads appear at the top of the search engine results page or in shopping tabs, allowing users to see products that are related to their search queries. In shopping ads advertisers are charged on a CPC basis cost per click means advertisers pay when users click on their shopping ad. 

Shopping ads are designed to be user-friendly. Mobile users can easily interact with product listings. 

 

5) APP Promotion Ads 

App promotion ads are designed to increase app downloads the purpose is to target mobile device users and direct them to install the app. When creating an app promotion ad, it is essential to have a clear call to action, and a short message highlighting the key benefits. Regularly analyze your ad and change strategy according to several conversions.